Lucia Hodgson advises on how to handle TV debates

6 June 2016

The European referendum campaign is hotting up. One of our members, Lucia Hodgson, was invited to offer some top tips on the BBC. You can watch her punchy video above.

Phil Collins to speak on how to make the case for the European Union

14 March 2016

Tony Blair’s former speechwriter, Phil Collins, will be delivering the closing keynote speech at the spring conference of the European Speechwriter Network on ‘How to make the case for the European Union’.

The conference is at Lady Margaret Hall in Oxford on 14 & 15 April 2016.

Phil Collins is a columnist on The Times and has spoken at many of the previous conferences of the UK Speechwriters’ Guild and European Speechwriter Network.

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Zehn Gründe, an unserer Frühjahrstagung für Redenschreiber und Geschäftskommunikatoren in Oxford teilzunehmen

28 January 2016
Screen Shot 2016-01-15 at 11.48.55


1) Sie ist ungewöhnlich

Henry Boettinger hat gesagt: „Gute Referate sind wie Ströme; schlechte sind wie Kanäle“.

In der Geschäftswelt möchte jeder Kanäle heruntersegeln. Dagegen ist diese Tagung wie Wildwasser-Rafting für Unternehmenskommunikatoren. Ein Delegierter hat letztes Jahr bemerkt: „ Es ist wirklich seltsam, weil jeder jeden Vortrag besucht“.

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Making your rhetoric sing – keys to using music as hidden seducer in your speeches

3 November 2015

On 23 October 2015 at the Neue Mälzerei in Berlin, Marina Lacroix, a communication specialist at McKinsey, and Suzanne Levy, a speechwriter for the Dutch Minister of Education, Science and Culture, gave a presentation on the similarities between music and rhetoric.

These were their take-away lessons.

Let the music set the mood

  • Make a song a part of your speech – either by playing it, or by letting you speaker sing it
  • Music at the opening of a speech can set the mood
  • Music at the end of a speech can work as a climax
  • Ask your speaker for his or her favourite songs and use them

Play with expectations Read more

Invitation to Berlin

10 July 2015

The 11th European Speechwriter Network ‘Speechwriters’ and Business Communicators’ Conference will be held at the Neue Mälzerei, Friedenstraße 91 in Berlin on 22 & 23 October 2015.

The conference will offer advice and inspiration to solve some of the difficulties facing speechwriters in their daily work across Europe.

Hans Kristian Amundsen, the former speechwriter of the Norwegian Prime Minister, Jens Stoltenberg, will be sharing what he learnt about speechwriting from his experiences during the terrorist attack in Norway in 2011.

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A review of the UK Speechwriters’ Guild annual conference 2014

21 January 2015

The following article first appeared on ft.com in April 2014.

A nod to the power of humour

By Sam Leith

In diplomacy, in business communications and in defensive PR, being funny is hugely valuable

To Trinity College, Oxford to give a talk at the UK Speechwriters’ Guild’s annual conference for speechwriters and business communicators. A proper treat. I don’t know what the collective noun for speechwriters is, but here they were – delegates from all over Europe listening to presentations, swapping tips and eating biscuits.

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New Trophy for Business Communicator of the Year 2014

29 October 2014

The UK Speechwriters’ Guild has created a new trophy for Steve Bee, from Jargonfreebenefits, who has won our award for Business Communicator of the Year.

The award is a reproduction of a gargoyle from the Bodleian Library in Oxford which has the motto, ‘tread lightly, speak softly’.

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Why go to an international conference for speechwriters?

17 September 2014

I’ve now been to 11 conferences for speechwriters. I’ve organised eight myself in Bournemouth, London, Brussels and Oxford,

I’ve been to the Ragan Communications conference in Washington and the Professional Speechwriters’ Association one in New York.

Last week I went to the Verband der Redenschreiber deutscher Sprache conference in Berlin.

Of course I’m biased about what makes a good conference, but I thought it would be worth putting on paper why they’re worth attending and what you should expect from them.

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Autumn Conference in Amsterdam

22 July 2014

The European Speechwriter Network will host its second conference outside the UK on 23 & 24 October, at De Burcht in Amsterdam.

The first day involves intensive training, the second day is an open forum where we listen to the best practitioners share their knowledge and expertise.

We have a distinguished line-up of speakers and trainers. The 23 October will offer the choice of three one-day workshops.

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Dynamic Metaphors

2 May 2014

I was watching cricket commentator, Henry Blofeld, on BBC’s This Week, and he mentioned he has a book out, called Squeezing the Orange.

He explained the title:

“I regard each day as an orange that has to have as much juice squeezed out it as possible,” says Blofeld. “And when I finish squeezing one day’s orange I go to bed and wait for the next day’s orange. I’m all for getting the maximum of fun out of life and having as much laughter as I can. I mean, none of us laugh enough — we live in a gloomy age. And when you do laugh, you feel better.”

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