Cardiff Speechwriters & Business Communicators Conference 2022

Rhetoric is the art of influence, friendship, and eloquence, of ready wit and irrefutable logic. – Jay Heinrichs

In the context of turbulent political events, the 21st UK Speechwriters’ Guild/European Speechwriter Network Leadership & Communication conference will be held at the Norwegian Church in Cardiff, which is next to the Senned, the Welsh Parliament.

Our conferences are open to people who write speeches in their organisations.

We welcome advanced speechwriters, beginners and those interested in developing skills for the future.

You’ll meet colleagues who face the same challenges.

The European Speechwriter Network, working with the UK Speechwriters’ Guild, has pioneered a format where we listen to top speechwriters, leaders and interpreters talk about their work.

We learn what techniques they use, how they craft stories and how they build relationships. We host our conferences in a university environment, enabling speechwriters to exchange ideas, make contacts and build a reputation.

Who should attend?

Previous conferences in Brussels, Amsterdam and Berlin have attracted speechwriters from four Prime Ministers’ offices, the European Commission, NATO, Airbus, BMW, IBM, the CBI, Orange, Deloitte, the United Nations, the European Investment Bank, Coca Cola as well as the Dutch, Danish and British civil service.

This conference is for anyone wanting to improve their ability to write and deliver speeches.

While the conference is predominantly in English, the techniques will be transferable to other languages.

It’s also for people wishing to improve their company’s ability to communicate ideas.

The benefits

• Acquire techniques used in the White House, European institutions and and in numerous government and multinational offices around Europe
• Get insights into rhetoric from top writers
• Listen to outstanding public speakers
• Have your own work analysed in interactive sessions with top trainers
• Meet fellow professionals from the Europe and the rest of the world

Programme

Wednesday 19 October (Evening)

From 6.30pm – Informal pre-conference drinks followed by a meal.

DAY 1 – Pre-conference Training

Thursday 20 October – Delegates can choose from three pre-conference training workshops

10am – 4.30pm – Jim Holtje – The art and science of 21st century speechwriting
Click here to download a more detailed description

10.00am – 4.30pm – Martin Shovel & Martha Leyton: TBA
Click here for a more detailed summary of the workshop

10.00am – 4.30pm – Matt Greenough
Click here to download a more detailed description

4.45pm – Tour of the Senned (the Parliament building of Wales) (tbc)

6.30pm – Informal dinner

DAY 2

Friday 21 October – Full Conference

10am – 4.30pm

Speakers: TBA

5.00pm Informal drinks and a meal in Cardiff Bay.

What you will learn and leave with

• A better understanding of what makes an effective speech
• Insights on how to work with multilingual audiences
• Tips for managing your speakers
• Strategies for dealing with interpreters
• New contacts, ideas and perspectives on the trade

Jim Holtje

Jim is a CEO speechwriter, published author, and adjunct professor with extensive professional experience at multinationals and tech companies, including IBM, Siemens, MasterCard, and McGraw-Hill in the U.S. and overseas.

Martin Shovel & Martha Leyton

Martha Leyton and Martin Shovel are speechwriters and communications coaches, who run a UK communications consultancy called CreativityWorks.

They write speeches for chief executives, politicians, trade union leaders, academics and lawyers. They also train speechwriters and other communications professionals.

Martin’s writing has appeared in many places, including the Guardian’s Mind Your Language blog and the Macmillan Dictionary blog, and he is also a prolific cartoonist and Twitter commentator (@martinshovel). He and Martha have also made several animated films, including the viral YouTube hit, Busting the Mehrabian Myth.

Matt Greenough

Matt was the Senior Special Adviser in the Welsh Government until 2018. He wrote the keynote speeches for the First Minister of Wales, and has written for Ministers, MEPs, Members of Parliament and Assembly Members. He provides speechwriting training through the Civil Service College in Westminster. He won the European Speechwriter Network ‘Battle of the Speeches’ competition in 2020.

Speakers

Guy Doza

Guy has a degree from Royal Holloway’s Centre for Oratory and Rhetoric. His research was focused on the application of classical rhetoric in modern speechwriting. He runs training courses for political writers in parliament. He has worked with a number of ministerial offices and trained Conservative, Labour, Liberal Democrat, Green and SNP speechwriters.

As well as his political work he has also written for a range of private clients ranging from executives at BP to academics at leading universities.

More speakers to be announced in the coming days…while we do our best to make sure all speakers on the programme will appear on the day, we cannot be responsible for any unforeseen cancellations.

Invoices

If you prefer for us to send you an invoice instead of paying through Eventbrite, please send an email and we will send you one.

Cancellation Policy

Bookings will not be accepted unless accompanied by payment and cancellations must be received no later than one month (28 days) before the conference if a full refund is to be given.

Cancellations received within 2 to 4 weeks of the first date of conference will be refunded 50%. If you can’t make it at the last minute, you can transfer your attendance to a future conference.

Accommodation

The venue is in Cardiff Bay. Inexpensive accommodation is available in central Cardiff and there is an excellent bus service that arrives very close to the Norwegian church.

Students

There are a limited number of places available at a discount to people in full-time education who are considering a career in speechwriting. Details on application.

Join our Network

Paid-up membership of the UK Speechwriters’ Guild or European Speechwriter Network entitles you to a €50 + VAT discount on the conference fee.

You can follow the European Speechwriter Network on Twitter @EUSpeechwriters

You can apply to join our Linkedin group, European Speechwriter Network